AI for Marketing Operations
Support marketing teams with AI-powered operations
Use AI to support marketing operations: content planning, campaign coordination, reporting, and analytics without needing creative or technical skills.
What You'll Learn
- Plan and coordinate marketing campaigns with AI
- Generate content briefs and marketing copy drafts
- Analyze campaign data and create reports
- Manage marketing calendars and workflows
- Support social media scheduling and monitoring
- Create marketing documentation and processes
Real-World Applications
Creating monthly campaign calendars
Generating performance reports for stakeholders
Coordinating multi-channel campaign rollouts
Course Content
12 modules
- AI in Marketing Operations vs. Creative
- Campaign Planning and Coordination
- Content Brief and Copy Development
- Social Media Management Support
- Marketing Calendar and Project Management
- Data Analysis and Reporting with AI
- AI-Assisted Audience Research (Using Aggregated & Non-Sensitive Data)
- Competitive Analysis Automation
- Marketing Asset Organization
- Performance Tracking and KPI Reporting
- Collaboration Between AI and Creative Teams
- Ethical Marketing and AI Transparency
Ready to Get Started?
Choose a plan or send an enrollment request for this course.
What You Need
Prerequisites
- No technical background or coding experience required
- Basic computer literacy (email, web browsing, file management)
- Willingness to practice and experiment with new tools
Technical Requirements
- Computer (Windows, Mac, or Linux) with internet connection
- Modern web browser (Chrome, Firefox, Safari, or Edge)
- Email account for tool registrations
- Most tools have free tiers (some courses may recommend paid subscriptions)